Email Signatures

Smart phones have changed everything - even the importance of email signatures. Case in point, I recently had a meeting scheduled with a business acquaintance. This acquaintance was running late for the meeting and need to contact me by phone. He opened up the email I had sent to him expecting to find my phone number in my email signature. However, I had not added that information to signature. This led to a series of phone calls on his side trying to track me down. If I had included the information on my signature, it would have been a simple click and call situation.

My blog today does not discuss the technicality of setting up an email signature but rather recommendations on the information to include. For information on setting up a signature for all users, this is a great post by Loryan Strant here. Here is my recommendation of necessary information to add to an email signature:

• First Name
• Last Name
• Job Title
• Company/Organization
• Phone Number(s): This may include an office number, mobile number and even a fax number
• Email address

There are a number of ways to format a signature but having the necessary information is the most important part. In today's world, email signatures have gone from passive to active information allowing users to act on it from within their phone for quicker communication options.